"The wines of Italy take advantage of a unique heritage, a heritage made of hundreds of autochthonous grapes which since many centuries color the vineyards of this country. Not always these indigenous grapes have been favored by the choices of producers.
Despite many are trying since many years the revaluation of these varieties, there are still many producers who prefer using the grapes considered as international, mainly of French origin, who use both alone as well as blended with the grapes of their territories.
It may also be a matter of “fashion” - or simply a commercial matter - but if we consider the wines currently produced in Italy, most of them make use of “international” grapes. It is very evident and it would make no use to deny this: names like Merlot, Chardonnay, Sauvignon Blanc and Cabernet Sauvignon - as to mention some of the most common ones - have a certain charm on consumers and on the psychology of senses, indeed, they frequently represent the winning point for a commercial success..." continued
--- diwinetaste.com
Despite many are trying since many years the revaluation of these varieties, there are still many producers who prefer using the grapes considered as international, mainly of French origin, who use both alone as well as blended with the grapes of their territories.
It may also be a matter of “fashion” - or simply a commercial matter - but if we consider the wines currently produced in Italy, most of them make use of “international” grapes. It is very evident and it would make no use to deny this: names like Merlot, Chardonnay, Sauvignon Blanc and Cabernet Sauvignon - as to mention some of the most common ones - have a certain charm on consumers and on the psychology of senses, indeed, they frequently represent the winning point for a commercial success..." continued
--- diwinetaste.com